What are the consequences of poor record-keeping in email marketing?
Poor record-keeping can lead to various negative outcomes:
Data inaccuracies: Leads to incorrect personalization and segmentation, reducing campaign effectiveness. Compliance issues: Increases the risk of non-compliance with legal requirements, potentially resulting in fines. Reputation damage: Poor handling of unsubscribe requests and inaccurate records can damage your brand reputation. Lower engagement: Inaccurate records can lead to lower engagement rates and higher bounce rates.