How Can You Identify a Lack of Incentive in Your Campaign?
To identify if your email campaigns suffer from a lack of incentive, consider the following metrics and feedback:
Open Rates: A low open rate is a clear indicator that your subject lines and preheaders are not enticing enough. Click-Through Rates (CTR): If your CTR is low, recipients may not find the content valuable or compelling. Conversion Rates: Poor conversion rates suggest that even if recipients are clicking, they are not motivated to complete the desired action. Customer Feedback: Direct feedback from your audience can provide insights into why they are not engaging with your emails.