When your email campaigns lack incentives, several negative outcomes can occur:
Low Open Rates: Without a reason to open your email, many recipients will simply ignore it. Poor Engagement: Even if the email is opened, a lack of incentive may result in the recipient quickly closing it without taking any action. Increased Unsubscribes: Recipients who find no value in your emails are more likely to unsubscribe. Damage to Brand Reputation: Consistently unengaging emails can tarnish your brand's image, making future campaigns less effective.