To identify lowering engagement, monitor key metrics such as:
Open Rates: A declining open rate is often the first sign of lowering engagement. Click-Through Rates (CTR): A drop in CTR indicates that your content is not compelling enough to warrant a click. Conversion Rates: If your conversion rates are falling, itâs a clear sign that your emails are not effective. Unsubscribe Rates: A high unsubscribe rate can indicate that your emails are not resonating with your audience. Spam Complaints: An increase in spam complaints can severely affect your sender reputation.