To maintain good data hygiene, consider the following practices:
Regular Audits: Conduct regular audits of your email list to identify and remove invalid or outdated addresses. Use Double Opt-In: Implement a double opt-in process to ensure that subscribers confirm their interest in receiving your emails. Monitor Engagement: Track open and click-through rates to identify inactive subscribers and consider re-engagement campaigns or removal. Automate Processes: Use tools and automation software to streamline data hygiene tasks.