Database performance is crucial for several reasons:
1. Timely Delivery: Speedy data retrieval ensures that emails are sent on time, which is particularly important for time-sensitive offers and communications. 2. Personalization: Efficient databases enable real-time personalization, enhancing user engagement and conversion rates. 3. Segmentation: Quick access to segmented lists allows marketers to target specific audience groups accurately, improving the relevance of email content. 4. Scalability: High-performing databases can handle large volumes of data, which is essential as your subscriber list grows.