How Can You Improve the Accuracy of Your Analytics?
Improving the accuracy of your email analytics starts with ensuring proper implementation of tracking codes and UTM parameters. Regularly clean your email list to remove invalid addresses and reduce bounce rates. Utilize email marketing platforms that offer advanced features for tracking and analytics. Also, consider segmenting your audience and personalizing your emails to improve engagement rates. Lastly, always test your emails across different email clients to ensure consistent tracking and rendering.