inaccurate analytics

How Can Bot Activity Skew Data?

Bot activity is another factor that can lead to skewed analytics. Bots may open emails and click links, inflating your open and click rates. This artificial engagement can make it difficult to gauge the actual effectiveness of your campaign. Implementing measures like CAPTCHA or other bot-detection mechanisms can help mitigate this issue.

Frequently asked queries:

What Causes Inaccurate Analytics in Email Marketing?
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Can Email Clients Impact Analytics?
What Role Do Time Zones Play?
How Can Bot Activity Skew Data?
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Can IBM Watson NLU Help in Segmenting Email Lists?
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