How Can You Improve Your Email Marketing Reputation?
Improving your email reputation requires a strategic approach:
Verify your email list: Regularly clean your email list to remove inactive or invalid addresses. Use a double opt-in process: Ensure that subscribers confirm their intent to join your list. Segment your audience: Send targeted and relevant content to different segments of your audience. Monitor engagement metrics: Track opens, clicks, and other engagement metrics to refine your strategy. Authenticate your emails: Use DMARC, DKIM, and SPF protocols to authenticate your emails and build trust with ISPs.