Improving your sender reputation involves several proactive steps:
Maintain a clean email list: Regularly clean your email list to remove inactive or invalid email addresses. This reduces bounce rates and improves deliverability. Implement double opt-in: Use a double opt-in process to ensure that your subscribers genuinely want to receive your emails. This reduces the likelihood of spam complaints. Monitor engagement: Track your email engagement metrics and segment your list based on engagement levels. Send targeted campaigns to highly engaged subscribers and re-engagement campaigns to less active ones. Authenticate your emails: Use email authentication protocols like SPF, DKIM, and DMARC to verify your domain's legitimacy and improve your reputation. Provide an easy opt-out option: Make it simple for recipients to unsubscribe if they no longer wish to receive your emails. This reduces spam complaints and helps maintain list quality.