What Are the Consequences of a Poor Sender Reputation?
A poor sender reputation can lead to several negative outcomes:
Lower deliverability rates: Your emails are more likely to land in the spam folder or be blocked entirely. Reduced engagement: Fewer emails reaching the inbox means fewer opportunities for recipients to engage with your content. Damage to brand reputation: Being associated with spam can tarnish your brand's image and erode customer trust. Increased costs: Sending emails that don't reach the inbox wastes resources and reduces the return on investment for your email marketing campaigns.