How Can You Incorporate Personalization in the Layout?
Personalization can significantly increase engagement. Here are some ways to incorporate personalization into your layout:
Dynamic Content: Use dynamic content blocks to show different images or text based on the recipient’s preferences or behaviors. Personalized Greetings: Address recipients by their first name in the header or body of the email. Behavioral Triggers: Include content based on past interactions, such as abandoned cart reminders or product recommendations.