The consequences of a disconnect in email marketing analytics can be significant:
Missed Opportunities: Without accurate data, you may miss opportunities to optimize your campaigns and improve your ROI. Poor Decision-Making: Incomplete or inaccurate data can lead to misguided decisions that negatively impact your marketing strategy. Wasted Resources: Time and money spent on analyzing flawed data are resources that could be better utilized elsewhere. Decreased Trust: Inconsistent data can erode trust among stakeholders and decision-makers.