While you cannot always prevent downtime, you can take steps to mitigate its impact:
Backup Plans: Have backup email marketing systems in place. This could be another email service provider or an internal system. Communication: Inform your subscribers in advance if you know about scheduled maintenance. Transparency helps maintain trust. Monitor Systems: Use monitoring tools to keep an eye on your email marketing platform's uptime and performance. Data Backup: Regularly back up your email lists and campaign data to ensure you can quickly recover in case of an outage.