Is Email Marketing Still Relevant in the Age of Social Media?
Despite the rise of social media, email marketing remains highly relevant and commercially viable. Unlike social media, where algorithms can limit the reach of posts, email marketing provides direct access to the consumerâs inbox, ensuring that the message reaches the intended audience. Moreover, email marketing and social media can complement each other. For instance, businesses can use social media to grow their email list or integrate social media buttons into emails to encourage sharing and further engagement.