How Can You Integrate Matching Gift Databases into Your Email Marketing?
There are several ways to integrate matching gift databases into your email marketing strategy:
Personalized Appeals: Use the data from matching gift databases to personalize your email appeals. For example, if you know a donor works for a company that offers matching gifts, mention this in your email to encourage them to submit a matching gift request. Informational Content: Include educational content about matching gift programs in your newsletters. Explain how these programs work, the benefits for donors, and provide instructions on how to submit a matching gift request. Call-to-Action: Incorporate strong calls-to-action in your emails, urging donors to check if their employer offers matching gifts. Include a link to your matching gift database or tool where they can search for their company. Follow-up Emails: After a donation is made, send a follow-up email thanking the donor and reminding them to check if their employer offers a matching gift program. Provide a direct link to your matching gift database for easy access.