Are There Any Best Practices for Using Matching Gift Databases in Email Marketing?
Yes, there are several best practices to consider when using matching gift databases in your email marketing:
Segmentation: Segment your email list based on donor information, such as their employer, to send targeted emails about matching gift opportunities. Clear Instructions: Provide clear, step-by-step instructions on how donors can submit a matching gift request. This can include links to forms, company policies, and contact information. Visuals: Use visuals, such as infographics and videos, to explain the matching gift process and its benefits. This can make the information more engaging and easier to understand. Regular Updates: Keep your matching gift database up-to-date to ensure that donors have access to accurate and current information about matching gift programs. Follow-up and Thank You: Always follow up with donors who have submitted a matching gift request to thank them and provide updates on the impact of their doubled donation.