There are several strategies to lower bounce rates:
Clean Your Email List Regularly: Regularly remove inactive or invalid email addresses to maintain a high-quality list. Use a Double Opt-In Process: Ensure that subscribers confirm their email addresses to reduce the chances of invalid emails entering your list. Monitor Your Metrics: Keep an eye on your email analytics to identify patterns and issues that may be causing high bounce rates. Segment Your Audience: Target specific groups within your email list to ensure more relevant content, which can lower bounce rates. Utilize Email Verification Tools: Employ tools that verify email addresses before they are added to your list.