The QA process in email marketing involves several key steps:
Content Review: Checking for grammar, spelling, and tone consistency. Design Verification: Ensuring that the email is visually appealing and renders correctly across different devices and email clients. Link Testing: Verifying that all hyperlinks are functional and direct recipients to the correct pages. Compliance Check: Ensuring that the email adheres to legal standards and industry best practices. Functionality Testing: Testing any interactive elements like forms or buttons to ensure they work as intended.