Maintaining good list hygiene involves several best practices:
Regularly Clean Your List: Remove inactive or unengaged subscribers periodically. A common practice is to send re-engagement campaigns and remove those who don’t respond. Use Double Opt-In: Implementing a double opt-in process ensures that subscribers really want to hear from you. This reduces the chances of fake or mistyped email addresses entering your list. Segment Your List: Organize your list into segments based on engagement levels, interests, or other criteria. This allows you to send more targeted and relevant content, which can improve engagement. Monitor Bounce Rates: Keep an eye on your bounce rates. High bounce rates can indicate problems with your list hygiene that need to be addressed. Use Email Verification Tools: Utilize email verification services to check the validity of email addresses before adding them to your list.