Effective email marketing requires a strategic approach to managing volume. Here are some best practices:
Segment Your Audience: Tailor your messages to specific segments to ensure relevance and reduce the number of unnecessary emails each subscriber receives. Set Frequency Preferences: Allow subscribers to choose how often they want to hear from you. This can help you retain subscribers who might otherwise unsubscribe due to high volume. Monitor Engagement Metrics: Regularly analyze open rates, click-through rates, and other engagement metrics to adjust your email frequency and content strategy accordingly. Automate Smartly: Use automated workflows to send targeted messages based on user behavior, ensuring that each email is relevant and timely.