Email efficiency can be measured using several key metrics:
Open Rate: The percentage of recipients who open your email. It indicates how well your subject lines and sender reputation are performing. Click-Through Rate (CTR): The percentage of opened emails that result in a click. It measures the effectiveness of your email content and call-to-action. Conversion Rate: The percentage of users who take the desired action after clicking on your email. It reflects the success of your email in driving business objectives. Bounce Rate: The percentage of emails that could not be delivered. A low bounce rate signifies a healthy email list. Unsubscribe Rate: The percentage of recipients who opt-out from your mailing list. Monitoring this helps maintain a quality audience.