Why is honoring opt-out requests promptly crucial?
In the realm of email marketing, honoring opt-out requests promptly is not only a best practice but a legal obligation. Failure to do so could lead to serious consequences such as fines, penalties, and damage to your brand reputation. Subscribers who wish to unsubscribe have already decided that they do not wish to receive further communications from you. Delaying or ignoring these requests can result in complaints and a negative perception of your company.