Why is Email Marketing Effective for Building Loyalty?
Email marketing is a direct form of communication that allows brands to engage with customers in a personalized manner. Here are some reasons why it is effective for building loyalty:
Personalization: Tailored messages make customers feel valued and understood. Consistency: Regular emails keep the brand at the top of the customer's mind. Exclusivity: Special offers and early access to products make customers feel special. Engagement: Interactive content like surveys and polls can increase customer involvement.