Measuring market reach involves tracking various metrics and analytics to understand how far your emails are going. Here are a few key metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or signing up for a service. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
By analyzing these metrics, you can determine how effectively your emails are reaching your target audience.