Several metrics can help gauge your brand's reputation in email marketing:
Open Rates: High open rates generally indicate that recipients trust your brand and find your emails relevant. Click-Through Rates (CTR): A high CTR suggests that the content of your emails is engaging and valuable. Bounce Rates: High bounce rates can indicate issues with email list quality, which can harm your reputation. Spam Complaints: Frequent spam complaints are a red flag and can severely damage your reputation. Unsubscribe Rates: High unsubscribe rates may indicate that your emails are not meeting subscriber expectations.