brand’s reputation

What Metrics Indicate Brand Reputation?

Several metrics can help gauge your brand's reputation in email marketing:
Open Rates: High open rates generally indicate that recipients trust your brand and find your emails relevant.
Click-Through Rates (CTR): A high CTR suggests that the content of your emails is engaging and valuable.
Bounce Rates: High bounce rates can indicate issues with email list quality, which can harm your reputation.
Spam Complaints: Frequent spam complaints are a red flag and can severely damage your reputation.
Unsubscribe Rates: High unsubscribe rates may indicate that your emails are not meeting subscriber expectations.

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