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How Can You Measure Success in Email Marketing?

The success of an email marketing campaign can be measured using several key metrics:
- Open Rate: The percentage of recipients who open your email.
- Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email.
- Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
- Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
- Unsubscribe Rate: The percentage of recipients who opted out of future emails.

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