The success of an email marketing campaign can be measured using several key metrics:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. - Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rate: The percentage of recipients who opted out of future emails.