How Can You Measure the Success of an Abandoned Cart Series?
Measuring the success of your abandoned cart series is crucial for optimization. Key metrics to track include:
Open Rates: Measure how many recipients opened your emails. Click-Through Rates (CTR): Monitor the percentage of recipients who clicked on the CTA. Conversion Rates: Track the number of recipients who completed their purchase after clicking through the email. Revenue Recovered: Calculate the total revenue generated from the abandoned cart series. Unsubscribe Rates: Keep an eye on how many recipients unsubscribe from your emails after receiving an abandoned cart email.