How Do Service Outages Affect Email Marketing Campaigns?
Service outages can have a significant impact on your email marketing campaigns. Key effects include: - Delayed Email Delivery: Emails may not be sent out at the scheduled time, leading to missed opportunities. - Loss of Metrics: You may not be able to track important metrics such as open rates, click-through rates, and conversions. - Customer Trust: Frequent outages can erode customer trust, leading to a decline in engagement. - Revenue Impact: For businesses relying on email marketing for sales, outages can translate into lost revenue.