How Can You Measure the Success of Audience Targeting?
To evaluate the effectiveness of your audience targeting efforts, track key metrics such as:
Open Rates: The percentage of recipients who open your email Click-Through Rates (CTR): The percentage of recipients who click on links within your email Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase Unsubscribe Rates: The percentage of recipients who opt out of your email list Revenue per Email: The amount of revenue generated per email sent