How Can You Measure the Success of Email Campaigns in Driving Traffic?
To measure the success of your email campaigns in driving website traffic, use the following metrics: 1. Click-Through Rate (CTR): Track the percentage of recipients who clicked on one or more links within the email. 2. Website Traffic: Use tools like Google Analytics to monitor the increase in website traffic from email campaigns. 3. Conversion Rate: Measure the percentage of visitors who complete a desired action on your website after clicking through from an email.