What is the Connection Between Email Marketing and SEO?
Email marketing and SEO may seem like separate entities, but in reality, they can complement each other to enhance overall digital marketing strategies. While SEO focuses on optimizing your website to rank higher in search engine results, email marketing aims to engage and nurture your audience. When these two are aligned, they can boost traffic, lead generation, and conversions. For instance, email campaigns can be used to promote content that is optimized for SEO, driving more traffic to your site.