How Can You Measure the Success of Email Marketing Automation?
Measuring the success of your automated email campaigns is crucial for ongoing improvement. Key performance indicators (KPIs) to monitor include:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rates: The percentage of emails that could not be delivered. Unsubscribe Rates: The percentage of recipients who opt out of your email list.