What Are the Challenges of Email Marketing Automation?
Despite its advantages, email marketing automation comes with its own set of challenges:
Complexity: Setting up automation workflows can be complex and time-consuming. Cost: Some automation tools can be expensive, especially for small businesses. Data Management: Requires careful management of customer data to ensure accuracy. Deliverability Issues: Poorly managed campaigns can lead to deliverability problems. Over-Automation: Over-reliance on automation can make your emails feel impersonal.