Email marketing automation operates through a series of triggers, actions, and conditions. Hereâs a brief overview:
Triggers: These are specific actions or events that initiate an automated email. For example, a trigger could be a new subscriber joining your email list. Actions: These are tasks that the software performs when a trigger occurs. Sending a welcome email to a new subscriber is an example of an action. Conditions: These are criteria that determine whether an action should be taken. An example would be sending a follow-up email only if the initial email was not opened.