How Can You Measure the Success of Integrated Campaigns?
To measure the success of integrated email and social media campaigns, track the following key metrics:
Engagement Rates: Monitor likes, shares, comments, and click-through rates to gauge audience interaction. Conversion Rates: Track how many social media followers convert to email subscribers and vice versa. Traffic Sources: Use analytics tools to see where your website traffic is coming from and how users are engaging with your content.