Not having ownership over your email list and strategy can pose several risks:
1. Platform Dependency: Relying on third-party platforms means youâre subject to their rules, algorithms, and potential changes that can affect your reach and engagement. 2. Data Loss: If a platform shuts down or changes its policies, you risk losing access to your audience and valuable data. 3. Limited Control: Without ownership, you have limited control over the customer journey, branding, and messaging. 4. Compliance Issues: Ensuring compliance with data protection regulations is easier when you own and control your email list, reducing the risk of legal issues.