Properly set up filters can significantly improve your email deliverability rates. Hereâs how:
- Avoid Spam: Filters can help you avoid common spam triggers by ensuring your emails contain appropriate content and subject lines. - Segment Audience: By using filters to segment your audience, you can send more relevant content to each group, improving open and click-through rates. - Manage Bounces: Filters can automatically manage and categorize bounced emails, helping you maintain a clean email list. - Track Engagement: Filters can help you track engagement metrics, allowing you to refine your email marketing strategy.