When Should You Consider Stopping an Email Campaign?
Timing is critical. You should consider stopping your email campaign if you observe metrics that indicate poor performance. For example, if [open rates]() and [click-through rates]() are significantly lower than expected, it might be a sign that the campaign is not resonating with your audience. Also, if you see a spike in [unsubscribe rates](), it’s a clear indicator that your audience is not happy with the content they are receiving.