How Can You Measure the Success of Your Email Campaigns?
Measuring the success of your email campaigns is crucial for ongoing optimization. Here are key metrics to track:
Open Rates: Track open rates to understand how many recipients are opening your emails. Click-Through Rates (CTR): Monitor CTR to see how many recipients are clicking on your links or CTAs. Conversion Rates: Measure conversion rates to determine how many recipients are completing desired actions, such as making a purchase or signing up for a webinar.