Why Should You Avoid Flashing Content in Email Marketing?
Flashing content in email marketing refers to rapidly changing images, text, or animations that can distract or overwhelm recipients. While flashy elements might seem attention-grabbing, they often do more harm than good. Here are some reasons to avoid flashing content:
Accessibility Issues: Flashing content can trigger seizures in individuals with photosensitive epilepsy. By avoiding such elements, you ensure your emails are accessible to a broader audience. Deliverability Concerns: Email clients often flag emails with excessive animations as spam. This can significantly affect your deliverability rates. Load Times: Flashing content can slow down load times, leading to a poor user experience, especially on mobile devices.