How Can You Measure the Success of Your Holiday Email Campaigns?
To understand the effectiveness of your campaigns, you need to track key metrics:
1. Open Rates: Indicates how many people opened your email. 2. Click-Through Rates (CTR): Shows the percentage of recipients who clicked on links within your email. 3. Conversion Rates: Measures how many recipients took the desired action, such as making a purchase. 4. Revenue Generated: Track the total sales and ROI from your email campaigns.