How Can You Prepare Your Email Marketing Strategy for the Holidays?
Preparation is key to a successful holiday email marketing campaign. Here are some steps to consider:
1. Plan Early: Start by creating a [content calendar]() to organize your campaigns. 2. Segment Your List: Use customer data to create targeted email segments. 3. Optimize for Mobile: Ensure that your emails are mobile-friendly as a significant number of users will open emails on their smartphones. 4. Create Compelling Offers: Design unique promotions, discounts, and [exclusive offers]() to attract your audience. 5. Test and Optimize: Conduct A/B tests to find the most effective email designs and copy.