How Can You Minimize the Impact of DNS Propagation Delay?
While you cannot entirely eliminate DNS propagation delay, you can take several steps to minimize its impact on your email marketing campaigns:
Plan Ahead: Schedule DNS changes during off-peak hours or when your email campaigns are not actively running. Inform Your Team: Make sure your marketing and IT teams are aware of the DNS changes and the potential impact on email deliverability. Monitor DNS Propagation: Use DNS propagation check tools to track the status of your DNS changes across different servers. Maintain Old Records: Keep old DNS records in place for a while to ensure a smoother transition.