How Does Example Company B Segment Their Email List?
Example Company B employs various segmentation strategies to tailor their email campaigns effectively:
Demographic Segmentation: Based on age, location, and gender. Behavioral Segmentation: Based on past purchase behavior, website activity, and email engagement. Psychographic Segmentation: Based on lifestyle choices and values, such as eco-consciousness. Lifecycle Segmentation: New subscribers, active customers, and lapsed customers.