Why is DNS Propagation Delay Important in Email Marketing?
In the context of email marketing, DNS propagation delay is crucial because it can affect the delivery of your marketing emails. If you recently made changes to your DNS settings, such as updating your SPF records or configuring a new DKIM signature, there might be a period during which some email servers have the updated settings while others do not. This inconsistency can lead to issues such as emails being marked as spam or not being delivered at all.