Monitoring deliverability performance involves tracking key metrics and using specialized tools:
Bounce Rates: Measure the percentage of emails that were not delivered. Open Rates: Track how many recipients are opening your emails. Click-Through Rates: Analyze the number of clicks on links within your emails. Spam Complaints: Monitor the number of recipients marking your emails as spam. Email Deliverability Tools: Tools like Return Path, Sender Score, and Litmus can provide insights into your deliverability performance.