What is the Role of SMS Marketing in Enhancing Email Campaigns?
SMS marketing can be a powerful tool to complement your email campaigns. Hereâs how:
1. Immediate Alerts: Use SMS to alert your subscribers about an important email they should check, such as a special offer or an event reminder. 2. Segmentation: Combine SMS and email to create more tailored and segmented marketing campaigns, ensuring that your message reaches the right audience at the right time. 3. Increased Engagement: SMS can be used to remind subscribers about an email they havenât opened yet, increasing the likelihood of engagement.