How Can You Optimize Based on Composite Index Scores?
Once you have a composite index, use it to drive your optimization efforts:
Segmentation: Identify which segments of your audience are underperforming and tailor your content to their preferences. A/B Testing: Run A/B tests to see which variations of your email content improve your composite index score. Content Analysis: Analyze the elements of your email that are performing well and double down on those strategies.