Here are some strategies to keep your email marketing costs in check:
Choose the Right Plan: Start with a plan that meets your current needs and upgrade as your business grows. Leverage Free Trials: Many platforms offer free trials; use them to evaluate the features before committing. DIY Design: Utilize free or low-cost design tools like Canva to create your email templates. Focus on Segmentation: Targeted campaigns can improve engagement rates and reduce wasted spend.